This heart is inspired by the talented Mary-Anne Harvey I adore her wire designs!
The buyer is my audience. They have a mission. They have a budget. They have a goal to go away with something new. There intention is to spend money.
I love my wire and the techniques I've learned and some would say have mastered. But, I must put my love of wire to the side when selling. Crazy, huh! Because the buyer will ouuu and ahhh out loud about the color of the bead, stone or crystal. That item that I bought in bulk because it works with my wire or metal design. Good gracious! Of course, it's not like that all of the time. There are buyers that gravitate to my all wire or metal jewelry. They see the techniques and love the mystery behind how on earth did I get the wire to do that! And that buyer will spend their money to wear something that they consider art and a conversation piece. But, there are a bunch of buyers that just don't see the wire or metal. They don't see it! It's not there!" They just see the brilliant color in the 'accent piece' of the wire.
This weekend is the International Gem Show and I'll be more aware than ever of what my buyers are magically drawn.
Have a joy filled and creative day!