Sunday, August 31, 2014
A Gal's Gotta' Eat!
I always want to make a piece of art jewelry. It doesn't matter how much it costs or if it will sell. I want it to be awesome! But, I also make jewelry as a business. A business has a goal.....profit. I know! It's an ugly word, but it is what it is.
As an art business I have a business plan. That plan includes goals. I may want to ignore goals, but the truth of the matter is..... I'm not 12 years old coloring in mom's kitchen. Insert pouty face!
My first goal: Is to make a piece that I want to make. Something that gives me pleasure and fun in the process of creating it.
My second goal: Is for the piece to be unique, interesting and desirable.
Lost leader is a technique
So, that's brings me to the task of making multiples of the same Christmas earrings. Don't wanna', but gotta'. Along side of those earrings will be unique, one of a kind, priced much higher, awesome Christmas earrings! And maybe, hopefully, fingers crossed, someone will buy them. YES!